After a rigorous rebrand, we partnered with Lux to bring their new brand to the web while granting their team the ability to easily edit their hundreds of portfolio companies, team members, and blog posts.
Industry
Venture Capital
Type
VC Portfolio
Platform
Webflow
URL
“James is exceptional at creative yet functional designs for the web. His user experiences are delightful but not baroque, which allowed us to present a compelling and unique identity while offering familiarity to readers. It’s like getting the best of a large team coalesced into one profound brain.”
Danny Crichton, Head of Editorial, Former Editor at TechCrunch
Closing Thoughts
This project had many dimensions. It started by matching Lux's existing site to the refinement of their new brand. From there, we discovered opportunities to improve their backend workflows for publishing new content. To this day we continue to work with Lux to find ways to share their mission with the world.
Services
Design
Dev
Animation
4
Tools
Webflow
Airtable
GSAP
1